Showing posts with label PR stunt. Show all posts
Showing posts with label PR stunt. Show all posts

Tuesday, 14 December 2010

Soft, strong and WRONG

Time is turning me into a right cynical so-and-so. Case in point: I saw a news article today about the new Andrex toilet roll ad campaign, which has a CGI puppy in it instead of the real thing. My instant reaction was "oh, they're blatantly hoping that some poor sod with nothing better to do will instigate a Facebook 'bring back the real puppy' campaign in order to drum up more publicity". And, even though this may indeed be true, the fact that it entered my head before anything else makes me feel a bit sad.

Sadness aside, perhaps I'll create a 'YEAH I TOTES LOVE THE NEW CGI ANDREX PUPPY, THOUGH PERSONALLY I PREFER CHARMIN BOG ROLL' Facebook group just to prove that us consumers aren't that easily manipulated...

...Oh my God, it's worse than I thought, Andrex have actually created a Facebook page themselves. Check out the comments. And look how many fans it's got. WE ARE DOOMED (and here's a page that someone else has created).

OK, cynicism is in this case justified. Sigh.

Saturday, 23 October 2010

Live life the Hollo-way

My hero is Ian Holloway. Ex-Bristol Rovers player/manager who is now enjoying Premiership manager success up at Blackpool. It couldn't happen to a nicer club (Blackpool fans are awesome), or a nicer man.

I used to live down the road from 'Ollie' as a teenager, and whenever I saw him walking his dog he always said hello. These were the days when I was ever-so-slightly obsessed with football, in particular Bristol Rovers. At the time, Holloway was our player/manager. There aren't enough player/managers these days. I always think that a manager bringing himself on as a sub must be a bit of a blow for the player being replaced.

Anyway, I was reminded of my respect for the man this week because of this video in which he rants about the ridiculous Wayne Rooney situation:



Everything about this video I adore: the passion behind his words, his increasing rage, his turns of phrase ("SORT YER LIFE OUT!"), his self-deprecation, how he appears to scratch his arse at the 3 minute point, his fabulous Bristolian accent (which hasn't softened at all over the years), his cheesy joke at the end of the BBC video linked to above, and his cheeky grin. What. A. Fella.

However, the one thing I don't necessarily agree with is what he's actually saying. Now I'm not going to pretend to be some kind of expert on the Bosman ruling and football transfers, and I completely agree that the fact a footballer can threaten to leave a club, then be rewarded with a massive salary hike in order to get him to stay is ludicrous and shameful. But the way Holloway describes Rooney as an entity - like a car or a house - is pretty depressing. 

*cue over-simplified argument*

If anyone else wants to change jobs and join another company, then they are perfectly within their rights to do so. But footballers are bought and sold like commodities, and are treated like possessions, not individuals. Holloway's rant is perfectly valid within the system that currently exists, but basically I believe the entire football transfer system is wrong (I told you this was going to be an over-simplified argument). 

Do I have any sensible solutions for how this system can change? No, of-course I bloody don't. Do I think that Rooney honestly wanted to leave Manchester United? No, of-course I bloody don't; he (or, more likely, his agent) wanted more money, and it's worked out very nicely indeed for both of them. You could also argue that this entire situation hasn't done any harm to Ferguson's reputation either, but I'm going to leave that particular conspiracy theory dangling mid-air...(though check out the labels I've tagged this post with).

But, yes. Ian Holloway. True legend, and a top bloke.

Friday, 11 December 2009

Christmas cringe

Err, who is this guy singing to me? Just got this on an e-mail from PR Newswire...


Tuesday, 2 September 2008

Petra PR stunt

,, You may have read in the newspapers today the shocking story of Petra the Blue Peter dog. Turns out that the Petra who thousands of kids came to know and love wasn’t the original Petra after all. The original puppy died two days after making its first, and only, appearance on the show, so they drafted in a secret replacement.

According to today’s reports, this ‘secret’ has only now been exposed following the revelation in former Blue Peter editor Biddy Baxter’s new book. Oh yeah? So how come
this article in the Times from over a year ago knows about the dead Petra? And how come, according to Google’s news tracker, it was known way back in 1996? I’LL TELL YOU WHY! Because Biddy’s publishers want some cheap publicity for the book and journalists are too bloomin lazy to check their facts (unlike my pal Rudi, who helped me out by finding the above links).

Yes, I do realise that by writing this blog I am also publicising the book, so their stunt has blatantly worked a treat. DAMMIT!



(Me in the Blue Peter garden next to George the tortoise's memorial plaque. He was a much better pet anyway).